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Effective Public Relations
Architect Training Course
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Publicity. PR. Hacks, flacks, influence peddlers. Take the phrase apart - 'Public' and 'Relations'. Think of it this way: Public Relations is the management function that deals with an organization''s relations with its publics; Publics that include shareholders, employees, vendors and customers. In this 1-hour online course, we cover practical elements of public relations such as writing a media release, working with the press for coverage, dealing with a crisis (such as an accident), and making public relations an effective marketing tool. Practical, detailed information is given. This course includes a multiple-choice quiz at the end. At the completion of this course, you will be able to: - Understand the tools of public relations and apply them effectively as part of your marketing efforts.
- Recognize what is 'news' and how to write a press release.
- Identify and assess outlets for public relation activities appropriate to your needs.
- Understand the public relations guidelines for effective use of email and websites.
- Develop a plan for dealing with a crisis situation from a public relations and communications perspective.
Course Level: Fundamental Courses offered in association with RedVector and get all the FREE bonus materials below EXCLUSIVELY through ArchitectContinuingEducationOnline.com.
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Sale Price: $399.00 $26.95 |
| Get Every Architect Course on this site for a year - just $399 |
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For a limited time, you can now get ALL the Architect continuing education training courses on ArchitectContinuingEducationOnline.com for one low price. Whether you need ADA, Electrical, Mechanical, HVAC, Green Design, State-specific, Interiors, Codes or any other Architect courses, you can take it all for a full year.
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